Best quarter of Year to Date sales in 2017, since the launch of the all-new BMW 5 Series.
Market offensive across emerging markets driven by BMW Mobile Studios, BMW Experience Tours, BMW M Performance driver training, BMW xDrive Experiences has been instrumental in further establishing BMW as the most desired brand in India.
BMW India announced the third quarter sales performance which is very positive according to the company. BMW Group India sales for 2017 (January to September) has grown by 17.3% as compared to 2016.
Till date, BMW Group India has delivered 7138 cars to customers in the calendar year 2017.
The sales success could be contributed to the new BMW 5 Series which has registered Year to Date extraordinary growth of 38% in 2017 establishing it as the most progressive business sedan in India. Since the launch of the all-new BMW 5 Series, the quarterly sales performance (third quarter) has been at its best.
The BMW portfolio in India includes the 3 Series, 3 Series Gran Turismo, 5 Series, 6 Series Gran Coupe, 7 Series, Z4 Raodster, X1, X3, X5 and the X6. The performance range includes the M3 Sedan, M4 Coupe, M6 Gran Coupe, X5M, X6M, and BMW i8.
BMW Plant Chennai will start the local production of the BMW 6 Series Gran Turismo in 2018.
Mr. Vikram Pawah, President BMW Group India said,
“This radical growth is a result of our all-round strategy, our resolute approach in its implementation and our absolute commitment to our customers and their needs. We are moving forward with a clear goal to be the best and set a benchmark in the industry in every aspect, with passion, performance and excellence. We are confident of continuing this momentum as we strongly believe, that leading the growth of the premium car segment in India is more important than anything, even more important than being just Number One.”
“With the all-new BMW 5 Series, we expect nothing less. With this car, we have once again set the benchmark in all areas. The unique combination of elegant and dynamic design, intelligent BMW technologies and innovative control concepts in the all-new BMW 5 Series, brings together sporting agility, presence and comfort like no other vehicle. It therefore, promises to remain the most popular vehicle among Indian customers giving a new interpretation to Sheer Driving Pleasure”, added Mr. Vikram Pawah, President, BMW Group India.
