BMW India to launch new ActiveHybrid 7 Series on 23rd July

BMW ActiveHybrid 7 India

BMW is all set to launch the ActiveHybrid 7 in the Indian market to give the Indian customers the most efficient way to experience luxury and dynamics. The launch will take place in Gurgoan on the 23rd of July and is the fourth launch from the German car maker for 2014.

Based on the current gen 7 Series the ActiveHybrid 7 comes with dynamic contours and innovative design details, giving an electrifying impression with exclusive colours and wheels. The full hybrid with an intelligent hybrid drive system and a host of innovative auxiliary functions underpins excellent energy management. The ActiveHybrid 7 is equipped with an electric motor and combustion engine which work together in a perfect union to give you high performance, higher fuel efficiency and lower CO emission’s.

The ActiveHybrid 7 is powered by a BMW TwinTurbo straight six-cylinder petrol engine develops 235 kW (320 hp) and 450 Nm of torque and the 40 kW electric motor helps to further boost the performance. The car’s inspiring hybrid performance will accelerate you from 0 to 62 mph in only 5.7 seconds with a system output of up to 500 Nm of torque.

For pure driving pleasure you can select the SPORT or SPORT+ driving mode or simply move in the ECO  PRO mode which reduces fuel consumption by up to 20 percent, depending on individual driving style. The system controls when and where electric driving takes place in order to make maximum possible use of electric propulsion. To optimise fuel consumption, it adapts the car’s accelerator and transmission parameters, together with the heating/air-conditioning strategy. ECO PRO tips also help you optimise your driving behaviour. The Bonus range tells you how many additional miles you have gained through driving in ECO PRO mode.

The feature will features all the comfort and luxury features offered on the 7 Series. Expect the pricing of the ActiveHybrid 7 to be above the Rs. 1 crore mark and this will be the first hybrid in the premium luxury segment.

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