Leading Commercial vehicle manufacturer BharatBenz & popular TV channel History TV18 have come together to present the First Indian Edition of ‘IRT – India’s Deadliest Roads’.
The 10 episode series will be aired every Friday at 9pm starting October 21,2016. Participant drivers include actress Mandira Bedi, wrestler Sangram Singh and actor Varun Sharma who will be seen manoeuvring Bharat-Benz trucks through the treacherous terrains of Leh-Ladakh, Pangong Lake and Nubra to supply essential commodities to remote villages of these regions.
The show features them driving the BharatBenz MD IN-POWER 1214R series trucks for a distance of 1500 kms reaching up to 18,000 feet in the unforgiving terrain of the great Himalayan ranges. The series aims to document the difficult and life threatening conditions that truckers face while driving through this region. The terrain threw up rocky roads, slippery curves and other dangerous surprises through which the celebrities had to safely navigate their trucks to deliver the consignments on time.
Speaking on the association, Mr. Sominder Singh, DICV’s Vice President responsible for Domestic Sales, Product Management & Network said “We have associated with History TV18, as we found the concept of the show very challenging and fascinating. It is the perfect format to visually showcase how Bharat-Benz trucks are tailor-made for our customers’ needs. They are robust, reliable and the ideal vehicles to handle all kinds of road and weather conditions as well as the toughest of terrains.”
Speaking on the show Sangeetha Aiyer, VP & Head Marketing, History TV18 said “I’m sure its exciting news for all our viewers that local content & characters are being featured in formats of global repute. The show best epitomizes what the channel stands for: excellent production values, edge of the seat entertainment with innovative never seen before formats.”
The three BharatBenz trucks on the show – 1214R MD IN-POWER models – are from the recently launched next generation of reliable medium duty trucks, which come with an enhanced focus on Payload advantage, Improved fuel efficiency, Higher service intervals, Radial tyres and Enhanced feature-loaded driving comfort. The contemporarily styled trucks also feature the Multi Drive Mode (MDM) which allows drivers to optimize engine settings either for urban traffic or highway trucking with the push of a button.
DICV at a Glance
Daimler India Commercial Vehicles (DICV) is a 100% subsidiary of Daimler AG, Stuttgart, Germany. DICV is a full-fledged commercial vehicle player in the Indian market. Their state-of-the-art production plant at Oragadam, near Chennai, spreads over 400 acres (160 hectares) and was opened in 2012. The site is also home to DICV’s headquarters and R&D operations, and features a modern test track designed to simulate Indian conditions – making it one of its kinds in Asia. DICV has made an overall investment of more than INR 5,000 crores. In August 2016, less than four years after the start of production, the milestone of 50,000 produced vehicles was crossed – an unprecedented ramp-up in the Indian commercial vehicle industry.