German luxury car manufacturer, Audi introduced the Q3 S Edition at an event in Delhi. The company also inaugurated its third luxury dealership in the capital region. (We were first to report about Q3 being badged as S and not Sport.Link)
The Q3 S is the least price Audi in India and is priced at Rs. 24,99,000/-(ex-showroom New Delhi) and will be available at all Audi dealerships across India from end of August.
Highlights of the Q3 S Edition:
Q3 S is powered by a detuned 2.0 TDI diesel engine which produces 103 (140hp) of power and the engine is mated to a six-speed manual transmission. The standard Q3 diesel develops 130/170 (kw/hp) of power and the engine is coupled to a 7-speed S Tronic transmission. Torque goes down from 380 to 320 Nm. The quattro all wheel drive is ditched for a front wheel drive layout and the Q3 s delivers a decent mileage of 17.32 kmpl.
The SUV features Audi single frame grille, halogen lights (no LED lights at the rear), 4 spoke steering wheel, 6.5” MMI screen, Voice dialogue system, Hill start assist, ESP, Rear parking aid and 6 airbags (standard is equipped with 8 airbags)
Audi has achieved the number one spot in the Indian luxury car market and has had stellar performance in 2012-13 which saw many new models and new initiatives from the company to reach the top spot. Mercedes-Benz has launched plethora of models in the Indian market in 2013 with smaller compact models like the A-Class and B-Class to gain higher market share. BMW will launch the 1-Series on 3rd of September.
To counter the new launches from rivals, the new Q3 S edition seems like a temporary answer by Audi to attract customers. Besides buying the car from the showroom, one can also buy the car online by visiting the site: bookmyaudi.in . Audi has also announced a special offer where the first 10 buyers who book the SUV online across India will get a free off-road style package.
The Q3 S is targeted to customers who have an active & modern lifestyle. Audi, also announced the launch of Audi Club India, where the customers can come together and meet & interact.