2014 Ford Fiesta launched, starts at Rs. 7.69 lakhs

2014 Ford Fiesta Exterior 1

Ford India introduced the 2014 Ford Fiesta with a stunning new look, plush interiors and several segment-first features. The new facelifted Fiesta is equipped with award-winning SYNC® Technology that was first introduced in India with the EcoSport, with Ford AppLink™ which keep drivers safely connected while on the road.

The new 2014 Ford Fiesta will be available with a 1.5 L Duratorq diesel engine only in in three trims – Ambiente, Trend and Titanium.

Prices of the new Fiesta (ex-showroom Delhi)

  • Ambiente – Rs. 769,000
  • Trend – 855,720
  • Titanium – 929,449

The prices seem to be on the aggressive side and Ford has not repeated the same mistake which the company did when they first introduced the car back in 2011. Infact the new prices are equivalent to petrol variants of the City and Verna.

On the outside the new Fiesta gets a completely new face which is dominated by Ford’s marquee trapezoidal front grille and now looks more premium as compared to the previous which looked sporty and had a less premium appeal.

The new sleek, laser-cut wraparound headlamps sweep back sharply, making a strong visual statement. The power-dome hood design adds to the assertive appearance of the car. At the back, the tail lamps have been given more detail to be in harmony with the expressive head lamps. The design of the in-car entertainment system is inspired by the logic of the modern mobile phone. Screens, controls and buttons are placed for optimal ergonomic positioning and ease of use. The sedan will be available in six colour options including two absolutely new ones – Golden Bronze and Smoke Grey.

Ford’s globally renowned in-car technology – SYNC®, that was first introduced in India with the EcoSport, has been upgraded to SYNC® with Ford AppLinkTM in the new 2014 Fiesta. This segment-first technology offers unparalleled voice control over smartphone applications to owners, thereby ensuring a safer way to access content, entertainment and information on-the-go. The premium sedan will also offer Emergency Assistance (EA) via SYNC®.

Ford AppLinkTM enables drivers to keep their hands on the wheel and eyes on the road while choosing music, making phone calls and controlling their favorite smartphone applications using simple voice commands. From locating a popular restaurant to staying abreast with cricketing action on-the-move or sharing your location, SYNC® with Ford AppLinkTM will make it possible through its two India-specific apps — explore by MapMyIndia and ESPN Cricinfo and one global app Glympse. These apps will be available for download on smart phones on Android and iOS platforms shortly.

Ford is making this advanced automotive technology accessible globally to millions of its customers at affordable costs.

The 2014 Ford Fiesta has been designed to provide high levels of protection and driver support through a range of advanced active and passive safety features. The premium sedan boasts of a rigid body structure which offers uncompromised safety. Advanced safety technologies such as Electric Power Assisted Steering (EPAS) with Pull-Drift Compensation and the introduction of brand-new rain sensing wipers and automatic headlights reduce the effort while driving by measuring steering input and adapting to changing weather and light conditions. Safety is also enhanced by standard front driver-side airbag and Anti-lock Braking System (ABS) on all variants. These features help customers to remain in control of the car at all times, especially on slippery roads

The 2014 Ford Fiesta’s safety offerings include Emergency Assistance (EA) via SYNC® which helps connect vehicle occupants with emergency services following an accident, providing vehicle location and open line communication.

Most important, the new Fiesta is easy-on-the-pocket because of its affordable spares, lower costs of service and repairs. Furthermore, Ford India will offer a 1-year warranty/ 100,000 kms. Customers can extend their vehicle warranty up to three years from date of purchase at affordable rates through Ford Extended Warranty. They can also avail extended packages such as Scheduled Service plans and Total Maintenance plans. Ford’s Service Holiday is a customized product offering designed to cover Scheduled Service and Non-Scheduled repairs up to three years.

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